The technology that underpins the WOWPos solution was introduced to EZlink Pte in 2012, enabling consumers to conveniently “top up” their EZ-Link purse on the go, using their NFC-enabled phone.
This top-up feature was part of the payments technology stack, the IP for which has since been acquired by WOWfinstack.
At the time of its introduction, EZ-Link was managing Singapore's single largest contact-free Stored Value Smart Card System for payments on public buses & MRT trains. EZ-Link cards were further accepted at EPS Car Parks and retailers across Singapore. EZ-Link was one of the largest Cepas card issuers in Singapore, having issued more than 17 million CEPAS compliant cards.
The top-up solution, which facilitates the top up of stored value cards from various funding sources (including debit/credit cards), made mobile payment secure, fast and easy with mobile purses uploaded at any time and on demand in real time.
Key features of this top up solution included:
On-demand ad-hoc top ups via internet, web, mobile, phone, NFCs
Recurrent & auto top-ups
Ability to block the electronic purse in event of theft or loss of the mobile phone
Refunding of credit
As at 2012, the services were able to be used at over 20,000 Point of Sales accepting EZ-Link payments including taxis, supermarkets and fast food chains.
Berjaya Group introduced the B-Infinite Rewards Programme in 2016. B-Infinite is a mobile app offering lifestyle and brand-focussed rewards, partnering with merchants from businesses across a wide range of industries in Malaysia.
At the time of launch, Berjaya had more than 5 million members, 80 merchants and over 4000 stores nationwide as part of its network.
B-Infinite was later rolled out to Singapore and the Philippines in 2018.
The B-Infinite mobile solution enabled businesses to offer their members rewards and incentives for their lifestyle choices and delivered a payment gateway and reward redemption offering for mobile enabled customers.
Beraya used the mobile payment platform and infrastructure that now underpins WOWfinstack’s offering to deliver the mobile payment capability.
To deliver the mobile payment offering, the B-Infinite platform integrated with:
The mobile gateway and EDC TPA Systems via APIs;
The banking host for ewallet top up;
Bill payment systems.